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INSIDE STORY

New livery revealed at 787 preview

The Boeing 787 Dreamliner flew into Manchester airport this week as part of its global ‘Dream Tour’ preview. It was welcomed by Thomson Airways, the first UK customer to take delivery of this exciting new generation of aircraft in 2013. 13 Dreamliners will join the TUI Travel fleet across Thomson Airways, TUIfly Nordic, Arkefly and Jetairfly. Our brand new livery was also revealed, with its distinctive, dynamic wave design which will be seen alongside the iconic ‘TUI Smile.’ Click here for more information, images and a video of the Dreamliner in our new livery.

INSIDE STORY

Social media success for TrekAmerica

Small-group adventure tour specialist TrekAmerica has increased direct bookings through its award-winning online community TrekAmerica Live. Together with the company’s growing Facebook fan base, the TrekAmerica Live community links new and existing customers by offering trusted user reviews and recommendations. Trekkers chat about their trip before they depart and add videos and automatically post updates to Facebook during their travels, raising the brand profile and helping Trek America reach new customers. Click here to take a look at TrekAmerica Live.

INSIDE STORY

Thomson and First Choice top the charts

Recent TV adverts from Thomson and First Choice have led to the busiest ever web booking days for both brands. Thomson’s ‘quality time’ ad features the track, Where is My Mind? by Sunday Girl and has been released as a single by popular demand. The Thomson website saw a 14% increase in hits and was the most visited travel agency site in the UK. The First Choice ‘all inclusive’ ad features the Number 1 single Good Feeling by Flo Rida. Following the launch, there was a 43% increase in hits with over 1m visits between 2 - 8 January.

Take a look behind the scenes of the Thomson and First Choice adverts.

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