Creating demand for sustainable holidays
Goal by 2015: Customers will regard TUI Travel as a leader in delivering more sustainable holidays
We will measure this by our performance in consumer research in our key source markets
Key Statistics
| 87% of our businesses are communicating with customers on sustainable development issuesi |
66% of our businesses ascertain customer satisfaction on sustainable development issuesi |
250,000 children were engaged in sustainable tourism through the UK schools’ Eco-traveller education programme in 2012 |
| 4,000 consumers took part in our international consumer research into holidaymakers’ perceptions of sustainability |
1in2 consumers would be willing to book a more sustainable holiday if available |
£11m is the amount raised to date through the World Care Fund customer donation scheme for sustainable tourism and renewable energy projects |
