Mainstream is the largest Sector in terms of size, financial performance and employee numbers. It comprises leading tour operators and ‘power’ brands and operates a fleet of 146 aircraft and circa 3,500 retail shops. It has three divisions; Northern Region, Central Europe and Western Europe.
Focus
We operate within two key segments of the leisure travel market:
Mainstream holidays which include the sale of differentiated and exclusively available content such as our Holiday Villages hotels and long-haul travel as well as more traditional mainstream holidays.
Component which includes sales of flights, accommodation, car hire, transfers and excursions either as separate components or together as part of customer assembled mainstream holidays usually through our branded web portals such as Thomson.co.uk.
Brands
We have over 200 brands operating in more than 25 source markets ... more >>
Divisions
Central Europe
Our distribution, tour operating businesses and airline in the source markets of Germany, Austria, Switzerland and Poland. Germany is our largest source market. In Germany and Austria, TUI is the market-leading brand. The businesses are focused on providing a unique service and great products at the best value to our customers. Top selling brands are TUI, 1-2-Fly and l’tur.
Northern Region
Our distribution, tour operating businesses and airlines in the UK and Ireland, the Nordic countries and Canada. The UK operates some of the best known and loved travel brands including the UK’s third largest airline, Thomson Airways. The Nordics comprises the markets of Sweden, Norway, Denmark and Finland. The Nordics has number one brands in all markets, except Finland where it is number two. In Canada the brand positioning is being strengthened with the proposed strategic venture with Sunwing. Top selling brands are Thomson, First Choice and Fritidsresor.
Western Europe
Our distribution, tour operating, distribution businesses and airlines in France, Belgium and the Netherlands. In each country the brands have market-leading positions based on quality of service and price. Top selling brands are Jetair, Holland International and Marmara.