This Sector has over 40 activity travel businesses that operate under five divisions - Marine, Adventure, Ski, Student and Sport. Each of these divisions has market-leading positions.
Focus
The Adventure businesses take more customers to iconic adventure destinations than any other operator. The Sport businesses are leaders in supporter-led cricket and rugby tours in Australia and the UK, while the Student businesses encompass everything from the traditional school trip to France, to trek holidays for groups of young adults in the Himalayas. This Sector also includes the leading yacht brands in Europe and the US and the world’s largest ski operator. Top selling brands include Crystal Ski, Moorings and Le Boat.
Brands
We have over 200 brands operating in more than 25 source markets ... more >>
Divisions
Marine
The Marine division operates some of the world’s leading marine recreation and yachting brands including The Moorings and Sunsail. It also includes Le Boat, the largest operator of self-drive boating holidays on the waterways of Europe.
Adventure
This division consists of a portfolio of adventure travel businesses, including Quark Expeditions, the world’s largest and most diverse polar travel company, and small group adventure travel businesses including Trek America, Peregrine and Exodus.
Ski
The Ski division includes Europe’s biggest ski operator, Crystal. It also includes the First Choice Ski and Thomson Ski brands. The division caters for all types of customers and budget from families seeking affordable ski breaks to the luxury end of the market.
Student
This division comprises brands dedicated to the UK school and university markets. It includes educational tours, student ski schools, university ski club trips and adventure activity centres.
Sport
This division is building a leading position in the outbound sports tour market through brands including Gullivers Sports Travel and Sportsworld. This division organises tours and events for both spectators and corporate clients.