The Activity sector operates in the market segments of Marine, Adventure, Ski, Student and Sports. It comprises circa 60 businesses, operating out of 8 countries, reaching worldwide source markets.
Focus
We operate with a mix of flexible and capital intensive business models to suit the travel experience offered. Selective asset ownership delivers competitive advantage with the businesses able to invest in new technology and content, maintain operational control of the experience and seek to optimise asset utilisation.
Divisions
Marine
The Marine division operates some of the world’s leading marine recreation and yachting brands including Sunsail and The Moorings. It also includes Le Boat, the largest operator of self-drive boating holidays on the waterways of Europe (Le Boat includes Connoisseur, Crown Blue Line and Emerald Star brands).
Adventure
This division consists of a portfolio of adventure travel businesses, including Quark Expeditions, the world’s largest and most diverse polar travel company, small group adventure travel businesses including Trek America, Peregrine and Exodus.
Ski
The Ski division includes Europe’s biggest Ski operator, Crystal. It also includes the First Choice Ski and Thomson Ski brands. The division caters for all types of customers and budget from families seeking affordable ski breaks to the luxury end of the market.
Student
This division comprises brands dedicated to the UK school and university markets. It includes educational tours, student ski schools, university ski club trips and adventure activity centres.
Sports
This division is building a leading position in the outbound sports tour market through brands including Gullivers Sports Travel and Sportsworld. This division organises tours and events for both spectators and corporate clients.
The Marine division operates some of the world’s leading marine recreation and yachting brands including Sunsail and The Moorings. It also includes Le Boat, the largest operator of self-drive boating holidays on the waterways of Europe (Le Boat includes Connoisseur, Crown Blue Line and Emerald Star brands).
Adventure
This division consists of a portfolio of adventure travel businesses, including Quark Expeditions, the world’s largest and most diverse polar travel company, small group adventure travel businesses including Trek America, Peregrine and Exodus.
Ski
The Ski division includes Europe’s biggest Ski operator, Crystal. It also includes the First Choice Ski and Thomson Ski brands. The division caters for all types of customers and budget from families seeking affordable ski breaks to the luxury end of the market.
Student
This division comprises brands dedicated to the UK school and university markets. It includes educational tours, student ski schools, university ski club trips and adventure activity centres.
Sports
This division is building a leading position in the outbound sports tour market through brands including Gullivers Sports Travel and Sportsworld. This division organises tours and events for both spectators and corporate clients.
Our brands
